National Arts Marketing Conference Scheduled for April 29-May 2
February 21, 2006
Blockbuster Results on an Indie Budget:
Arts Marketing and Earned Income Strategies that Work
2006 National Arts Marketing Project Conference
April 29-May 2, 2006
Millennium Biltmore Hotel
Los Angeles, CA
This year’s National Arts Marketing Project Conference will focus on strategies for earned income and audience development that have gotten big bang for the buck. Sessions will highlight strategies and tactics in branding, high-tech e-marketing, guerilla tactics on a budget, researching diverse audiences, and collaborations of all kinds from organizations of all art forms and all sizes!
New this year:
Technology Saturday will spend one day focusing on high-tech marketing strategies and tactics. The day begins with Technology Boot Camp, designed with sessions for those with intermediate or advanced e-marketing skills. The afternoon will focus on high-tech case studies with subjects ranging from online ticketing and e-mail marketing to database management.
Back by popular demand:
It’s Sponsorship Saturday, featuring intermediate and advanced sponsorship boot camps and an afternoon filled with sponsorship case studies. Both Technology and Sponsorship Saturday will also have the ever popular 1:2:1 clinics, where you sign up for a personal consulting session with an expert in the field.
The conference includes intensive workshops, plenary sessions, roundtable discussions with peers, and sponsorship clinics led by top marketing experts from across the United States. Education sessions address marketing, technology, and sponsorship strategies that focus on both leveraging the latest in arts marketing strategies and tactics while making marketing
dollars work harder to grow and retain new audiences.
Register today
You’ll be surrounded by executive directors; board members; and marketing, public relations, membership, and development professionals from nonprofit arts organizations of all budget sizes and disciplines. Join the more than 550 professionals from nonprofit arts organizations nationwide and Canada expected to attend.
Visit http://ww3.artsusa.org/events/2006/abc/namc/003.asp to learn more and to register.
Presented by:
Arts & Business Council of Americans for the Arts as part of its National Arts Marketing Project.
Lead Sponsor: American Express Company